Using Your Magnets

Eight Great Ways Our Customers are Boosting Business with Their Magnets

We get a lot of feedback and stories from our customers about unique ways that they are using their magnets to generate sales and grow their businesses. Most of the time, we hear these stories while our customers are in the process of re-ordering their magnets (it seems that most people don`t realize just how useful their magnets are until they've run out!)

We like to share these ideas from time to time. So here are eight of our favorite ways that our clients and customers are using their magnets to boost their businesses:

Hand Them Out to Every Client, or Attach Them to Your Product

The old marketing rule still applies: Your best customer is the one who has already bought your product.Simply put, it's always easier (and cheaper) to generate sales from existing customers than to go out and find new ones. That's why so many of our customers are giving magnets to their clients at every opportunity. Florists are including magnets with every bunch of flowers. Travel agents are adding magnets to every ticket or brochure they send out. Computer technicians are sticking their magnets on every computer they repair. House cleaners are attaching magnets on every fridge after cleaning the kitchen. Mechanics are even sticking magnets to the spare tire of cars they fix. The possibilities are endless!

Try a Local Mail Promotion Pushing a Special Sale, Or New Product

Each magnet costs less than a standard postage stamp, but they have the potential to find a new client or a loyal old client! So it's no wonder why many of our customers are now mailing their magnets to households in their local areas. It's cheaper (and more effective) than placing an ad in the phonebook or in the newspaper, and it guarantees that their message and phone number will be in plain sight when a potential customer needs their service!

Hand Bundles To Friends, Family And Loyal Customers

Referrals and word-of-mouth are the best ways of generating sales for a small business. By having other people hand out your magnets, they're acting as a third party endorsement. It's like a walking testimonial for your business!

Send Them With Every Piece Of Mailed Correspondence

Our customers are turning their Invoices, Statements, Newsletters, Brochures, Holiday Cards and Quotations into promotional pieces that communicate their message. Plus, when their customers get these magnets, they'll instantly stick them to the fridge - much better than the standard postcard that gets instantly thrown in the trash. But what if their customer already has that company's magnet?, you ask. No worries The extra magnet is usually passed on to a friend or family member. Another example of referral advertising!

Place Them In Community Visitor Centers Or Chambers Of Commerce

This is a great way to increase exposure! Some of our customers are even creating Magnetic Coupons with special offers like Mention this magnet for a (5%, 10% etc) discount -- a great way to drive action, and a fantastic way to track the effectiveness of your magnet. You could place them on bulletin boards at Local Shops, Schools, Supermarkets, Hardware Stores, Churches or even Community Centers.

Use Them at Trade Shows

Magnets are easily the most cost-effective giveaway at a trade show. They have a higher perceived value, they last longer, and they provide considerably more advertising space than pens, cards, keychains or other branded products. In addition, they are always in your customer's sight, long after those promotional pens have run dry, the keychains have rusted, or the squishy balls have been eaten by the dog!

Give Bundles To A Complementary Business

By giving magnets to a complementary business in your local area, you can double your marketing efforts without doubling your costs. Mortgage Brokers are working together with Real Estate Agents to hand out each others` magnets. Veterinarians and Pet Grooming Salons are placing their magnets at local pet stores. Even Electricians, Plumbers and Contractors are getting into the picture teaming up with local Home Improvement centers and Hardware Stores to display their magnets.

Try Something Unique!

One of our Pizza Shop customers stuck dozens of their magnets to their company van, and encouraged passers-by to Take a Magnet. A few of our Cafe customers stick their magnets to every table on their patio -- a great variation on a coaster! (We're still waiting for the day when a Dentist will display his or her magnets on candy vending machines -- but we're sure it will happen!)

Got a great story or idea for using a magnet? Email Us. If we share your idea online we'll add 1,000 free magnets to your next order!